Chumney utilizes research tools such as Polk sale registrations, Cross-Sell sale registrations and Manufacturer Franchise Reports to give us the dealer’s perspective of their vehicle sales. The benefits of our research include the following;

  • Research allows us the incisive approach to identify trends, strengths and weaknesses within the marketplace.
  • Research enables us to drill down into the dealers and competitors sales registrations and identify areas of improvement and offer the marketing approaches to achieve desired results.
  • Research gives us the ability to stay on the same page as the client, speak their language and be consistent with the dealership message.